​Frankly, the answer is sort of about magic.

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You might think it’s about saving money or ease of production – but that’s not the case. In fact, our productions are often more expensive to produce than film.

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Life Environments immersive experiences are designed to combine your personal thoughts, perceptions and experiences within the context of lifelike natural environments. Listening to an experience triggers imagined or recalled memories that draw you deeper into the experience. As you begin your experience, you are directed to relax and close your eyes. When listening properly, you do not see the screen therefore external imagery becomes moot - and that's where your experience begins! In addition to undermining immersive effectiveness, visual imagery is distracting in unhelpful ways – something you definitely do not want! Without imagery, you are free to explore beyond visual distraction and truly immerse yourself in nature's experience.

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By adding beautiful nature scenes, the cognitive benefits provided by the theater of your mind are overridden. Think of it as diluting your senses. Visual scenes significantly inhibit your ability to achieve a meaningful state of mind required to achieve calm, stress inhibition and relaxation. In fact, the addition of external visuals reduces your immersive and therapeutic benefit by more than 97%.

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Finally, our audio experiences have a greater aural resolution than video is capable of providing. This means your brain will “see” the audio part of your experience as more “real,” whereas the video element of the experience is cognitively perceived as “filmed,” or not live. These conflicting effects weaken the benefits of your immersive experience. Don’t want to close your eyes? No worries. Many of our customers use our experiences at work or when doing other things like meditating or yoga. The choice is yours!

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So, there you have it! Now you know at least a few of the reasons our immersive productions are strictly produced in audio formats.

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