Why Audio and not Video?
Our most common question.
​Why are Life Environments immersive experiences exclusively audio?
​You might think it’s about saving money or ease of production – but that’s not the case.
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Life Environments immersive experiences are designed to combine your personal thoughts, perceptions and experiences within the context of a lifelike natural environment. Listening to an experience triggers imagined or recalled memories that draw you deeper into the experience. Once you begin your experience, you are directed to relax and close your eyes. When listening properly, you do not see the screen therefore imagery becomes moot. In addition to undermining immersive effectiveness, film imagery is distracting in unhelpful ways – something you definitely do not want! Without imagery, you are free to concentrate without visual distraction and benefit from nature's experience to a higher level.
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By adding beautiful nature scenes, the cognitive benefits provided by the theater of your mind are overridden. Think of it as diluting your senses. Visual scenes significantly inhibit your ability to achieve a meaningful state of mind required to achieve calm, stress inhibition and relaxation. In fact, the addition of filmed scenery reduces your immersive capacity and therapeutic benefit by more than 97%.
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Finally, our audio experiences have a greater aural resolution than video is capable of providing. This means your brain will “see” the audio part of your experience as “real,” whereas the video element of the experience is cognitively perceived as “filmed,” or not live. These conflicting effects weaken the therapeutic benefits of your immersive experience. Don’t want to close your eyes? No worries. Many of our customers use our experiences at work or when doing other things like meditating or yoga.
So, there you have it! Now you know at least a few of the reasons our immersive productions are strictly in an audio format.
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